Unlike any other guide or trade event they enlist national and international food and wine buyers to raise awareness of outstanding Australian food and wine among key trade over a 12-month period.

The annual nature of the titles allows readers and buyers to actively follow and take a direct interest in the development of food industries in the States profiled.

In June 2009, a telephone readership survey of 300 recipients of 2009 Taste Series publications was conducted by Global Food & Wine Magazine. Following is a summary of the results and excerpts from some of the interviews.

• Support for the Taste publications is broad-based, from primary producers to buyers, in key target markets
• The production values and 'quality' of the publications increases penetration and readership
• The case study style of presentation provides readers with a better 'feel' for producers and their products
• The annual nature of the publications provides an update on the development of a State's food industry
• The publications give unaware readers a solid grounding in a State's business and export capability
• The publications are extremely well received and sought after at trade shows and events
• The publications actively engage buyers in promoting and marketing a State's food industry
• The publications reach and engage senior management in companies through the supply chain

An average of 25,000 copies of each edition is distributed. This provides an international trade readership of 45,448 (United States 17,171; Asia 13,125; Europe 11,580; Middle East/Africa 3,572) and a domestic trade readership of 10,155.

Additional copies are also distributed via the following outlets and venues:

• All Qantas Club Lounges
• Leading National and International Trade Shows
• Federal Government Agencies
• State Government Bodies
• Local Government Bodies
• Regional Food & Producer Groups

Perception

• 'It offers valuable information'      92%
• 'I could not get the information elsewhere'      93%
• 'I keep the publication as a reference'      89%
• 'One of the better publications I receive'      97%
• 'I would recommend it to others'      89%
• 'It is in touch with the issues'      91%
• 'It is well presented'      96%
• 'I have acted on the information within'      79%

"As for Taste, it is painfully obvious that you Aussies put every single American trade rag to shame. Taste is vastly better written, photographed, laid-out and is spirited with an elan that is unmistakable. I am really rather embarrassed. I intend to forward them to my friend James Mellgren, the singularly talented editor of The Gourmet Retailer, our industry's leading magazine. SJ"
Steven Jenkins, Fairway Markets, New York

"Taste provides great insights into the best industry players, not only showing the actual products but also profiling the people and the regions behind the produce. A must have for any serious buyer."
Chris Taylor, Owner/Manager, Fraser's Restaurant, Bluewater Grill, Indiana & The Old Brewery, Perth

"The Taste publications are great. They focus on new, interesting products and producers as well as covering the general potential of the various industries. They are definitely a valuable asset in terms of educating buyers and increasing exports."
Scott Martin, General Manager, PT. Pluit Cold Storage, Jakarta

"The depth of research, reporting and insight into food and beverage innovations, trends and happenings is ideal. It provides a lot of product and supplier ideas that I can take to my culinary brigade at the Fairmont Dubai."
Mathew Miles, Sous Chef, The Exchange Grill, The Fairmont, Dubai

"The Taste magazines look good - nice stories, nice photos - and are very useful. Personally, I'm really interested in the pieces on the individual producers … they provide great background information and increase understanding in general."
Ari Weinzweig, Co-Founder, Zingerman's, Michigan

"These publications and their content are fantastic. FYI the information in Taste of South Australia 2009 came in very handy as I was reading about chef Simon Bryant at the Hilton and took the opportunity to meet up with him in person when I was in Adelaide last week. And had two dinners there cooked by Simon. Met him on the second day. We are also looking at taking chef Cheong Liew across for events in Singapore. Hence a GREAT and useful magazine!
Guek Hong, Business Development Manager, Austrade, Singapore

"The series of Taste 2009 publications are a fantastic showcase on what is on offer from Australia. The articles are informative and provide a story behind the brands and regions highlighted - a valuable tool for us to promote the premium quality and diversification of Australia products to our overseas buyers."
Helen Pilakis, Managing Director, Bemco Australia Pty Ltd

"The quality of this publication is outstanding and a real sales piece for the food, wine and tourism industries in this State."
Sascha Stone, Business & Tourism Officer, City of Swan, Western Australia

"Coverage of Preshfruit in Taste Victoria 2009 has had a most valuable impact on our export business in South East and North Asia. Following it's distribution at HOFEX in Hong Kong sales doubled per month and enquiries have been received from Indonesia, Japan and Shanghai. It has also assisted with our importer in Thailand who has been working for months to obtain import registration which we now expect will be forthcoming."
Donald Gibb, Export Director, Donny Boy Fresh Food, Melbourne

"The Taste of South Australia '09 guide is beautifully presented and contains well researched and reported stories on each company that has been profiled. A highly beneficial publication for all South Australian producers and an excellent marketing tool for the State. Our company is proud to be associated with the quality of companies profiled in this edition, and what an amazing and diverse premium offering we have to boast over all other states. I am glad that we have recognised and are now communicating the unique advantages that SA has over all other states."
Sam Tucker, Managing Director, Tucker's Natural, Adelaide

"Global Food & Wine Magazine's Taste publications give a real platform for Australian fine food producers. Identifying particular regions in Victoria for Asian markets for example is a real plus, it builds knowledge for the reader, a true sense of craft and passion from the producers can be felt. As wine producers, the recognition and promotion of Victoria as a premium wine producing region is a excellent, especially for overseas buyers and readers."
Loïc Le Calvez, Chief Operating Officer and Chief Winemaker, Taltarni Vineyards & Clover Hill, Victoria

"It's been phenomenal. We have had a lot of positive feedback from customers and buyers and people I'd never thought we'd reach. It has really worked well for us and the type of coverage has allowed people to gain a better understanding of our business. We've also told people about it and used it as a marketing tool."
Mignonne Bushell, Bushmin Farmed Rabbits, Clare Valley

"The response to our involvement (in Taste Victoria) has generated new opportunities for us to expand our business. And has given us a new network of contacts nationally and internationally. It's a wonderful vehicle to promote Victoria's vast range of food and wine produce!"
Anne Taranto, Red Legs Lobsters, Victoria

"It's wonderful. It really showcased our region as well as the company. I love the case study story format as buyers really respond to that … far better than just plain advertising. People really identify with the products and people behind them this way."
Rosemary Dunn, Four Leaf Milling, Tarlee

"We have received some very positive feedback on our involvement with Taste Victoria 2009 which is great for not only Tahbilk but also the Victorian wine industry."
Alister Purbrick, Tahbilk Wines, Nagambie

"This publication is a great document for not only us the industry in general."
Sam Statham, Rosnay Wines, Cowra

"Business in the food industry can be challenging as well as thrilling. Global Food & Wine and its publications have enabled me to network, communicate and discuss vital issues on a global level.
Karen Lavecky, Lotus & Ming, Sydney

"Taste is a great source of information on developments in the various states around Australia. It provides information on new and upcoming brands in the market, which is valuable information to a buyer."
Belinda Govaz, Gourmet Food Buyer, David Jones Limited, Sydney

Global Food & Wine Magazine's Taste guides are putting Australian food, wine and beverage producers on the map at home and abroad.

Don't miss your opportunity to be involved in the 2011 Series. Call 1300 734 009 today or email sales@globalfoodandwine.com